CEO & C-Suite Executive Coaching Services

``Introducing coaching competencies into an organization is a very powerful strategy to create an adaptive workplace culture committed to the ongoing process of development and learning. Companies that have developed a coaching culture report significantly reduced staff turnover, increased productivity, and greater happiness and satisfaction at work.``
Sattar Bawany (2023)

NEWS: Our CEO, Professor Sattar Bawany has been named alongside Dr Marshall Goldsmith and Tony Robbins as the top 15 exceptional executive coaches who have had a major influence in the field of leadership development and coaching.

“Executive coaching is a concept that has moved from the world of sports to the executive suite and is designed as a means to help senior executives manage a constantly changing business environment and refine their leadership skills. But coaching is not limited to senior levels. Increasingly, people all over the world, at all levels, utilize executive coaches to help them achieve their full potential. The process focuses on the participant’s goals, reinforces learning and change, and increases self-empowerment.”

– Sattar Bawany, Author, Leadership In Disruptive Times (Business Expert Press, 2020)

Introduction To CEO Executive Coaching

Executive coaching is a concept that has moved from the world of sports to the executive suite and is designed as a means to help senior executives manage a constantly changing business environment and refine their leadership skills. But coaching is not limited to senior levels. Increasingly, people all over the world, at all levels, utilize executive coaches to help them achieve their full potential. The process focuses on the participant’s goals, reinforces learning and change, and increases self-empowerment.

Effective coaching is a major key to improving business performance. Executive coaching focuses on the qualities of effective leadership and improved business results. It is comprised of a series of structured, one-on-one interactions between a coach and an executive, aimed at enhancing the executive’s performance in two areas:

  1. Individual personal performance
  2. Individual organizational performance

When executives are first confronted by being coached, they are not always clear about how best to use their sessions and are quite unaware that it is they who set the agenda; in fact, some executives expect executive coaching to be like a one-on-one tailored training program where the executive coach initiates the agenda. Executive coaching teaches the beneficiary (coachee) to minimize, delegate, or outsource non-strengths by changing ineffective behaviors or ineffective thinking.

The upfront purpose of executive coaching is to develop key leadership capabilities or focus required for their current role. But it can also be used as an instrument to prepare them for the challenges of the next level. The whole coaching experience is structured to bring about effective action, performance improvement, and personal growth for the individual executive, as well as better results for the institution’s core business.

An executive coach only has one item on his agenda—the client’s success. This means going where it might hurt and keeping a client accountable for achieving their goals. Coaching helps people grow personally and as professionals. This growth allows them to commit completely to the success of an organization. When professional coaches work with organizations, they can turn performance management into a collaborative process that benefits both the employee and the organization.

Introduction To Transition Coaching™

Figure 1: The Transition Coaching Framework

While many executives are familiar with executive coaching and may even have enlisted the help of external coaches at some point, few understand the right type of coaching approach required to address the challenges faced by leaders in transition situations. Many newly placed executives fail within their first two years in the position for reasons ranging from their inability to adjust to a new role and develop strong relationships, to a lack of understanding of the business imperatives. What new leaders do during their 90 days in a new role greatly determines the extent of their success for the next several years.

What if there was a proven process to support new leaders in their role while significantly increasing return on investment and ensuring a positive economic impact for the organization? One such process is Transition Coaching™, an integrated and systematic process that engages and assimilates the new leader into the organization’s corporate strategy and culture to accelerate productivity.

Transition coaching encompasses the goals of executive coaching but focuses on a specific niche, the newly appointed leader (either being promoted from within or being hired externally). Leadership transitions are among the most challenging situations executives face. Take the case of a leader who might enter a new position thinking he or she already has all the answers; or just the opposite, the leader might lack a clear understanding of what to expect from the role. The goal of transition coaching is to reduce the time it takes for new leaders to make a net contribution to the organization and establish a framework for ongoing success (See Figure 1).

Those promoted from within will have to be mindful that a smooth and effective role-to-role transition is critical to the organization’s business performance. The organization depends on leaders to execute and meet objectives and has placed its bet that internal candidates are better valued and have less risk. Organizations understand that successful transitions ensure future capability.

An unsuccessful transition can negatively impact an organization through poor financial results, decreased employee morale, and costly turnovers. So rather than risk this sink-or-swim gamble, organizations can improve the assimilation process through transition coaching.

Transition coaching is also recommended when organizations assign managers to the role, for the first time, of leading digital transformation projects. If organizations use the right transition strategies, the leader will not only help prevent failure but also create additional value by accelerating the new leader’s effectiveness. Transition coaching engages the new disruptive leader in the organization’s corporate strategy and culture to accelerate performance.

The A.D.A.M.™ Coaching Model

Figure 2: The A.D.A.M.™ Coaching Model

The A.D.A.M.™ Coaching Methodology (See Figure 2) developed by the Centre for Executive Education (CEE) consists of a proven four-step process that is firmly grounded in leadership development best practices.

Assess:

  • A series of psychometric assessments and information gathering from various stakeholders’ interviews including the immediate manager of the leader being coached (known as the coachee) will be conducted.
  • The primary objective is to determine how the coachee’s performance links to current business goals.
  • An assessment of individual skills, styles, values, and leadership effectiveness forms the basis of the action plan.

Discovery:

  • Meetings are scheduled to review the assessment data.
  • The coachee will be provided with feedback based on the results of the assessments that have been undertaken.
  • Development objectives are discussed between the coachee and the coach to link the feedback received with the agreed-upon business goals and professional objectives.

Action Plan:

  • The coachee will implement the Development Plan by taking well-defined action steps and regular feedback during scheduled monthly coaching sessions with the coach which enables the coachee to move toward measurable goals.
  • “Shadowing” or observation of the coachee at work (as needed and if appropriate).
  • Specific actions are taken to develop the key skills and knowledge agreed to in the development plan.

Measure:

  • A full evaluation of the coaching process and engagement based on the agreed success metrics at the beginning of the assignment yields objective measures of business results and professional outcomes for both the organization and the coachee.
  • Periodically, and after the coaching program, the coachee and the coach will discuss progress against the plan and determine action plans as appropriate.
  • A final tripartite coaching meeting will be held, where the results of the coaching engagement will be presented to the sponsor.

The G.R.O.W. Coaching Model

Figure 3: The G.R.O.W. Coaching Model

The GROW model is deservedly one of the most established and successful coaching models adopted globally by professional coaches and internal managerial coaches. It is popularized by the late Sir John Whitmore in his best-selling book, Coaching for Performance.

The GROW model, with the acronym standing for (G)oals, (R)eality, (O)ptions, and (W)ill, highlight the four key steps in the implementation of the GROW model. By working through these four stages, the GROW model raises an individual’s awareness of their aspirations, a greater understanding of their current situation, the possibilities open to them, and the actions they could take to achieve their personal and professional goals. By setting specific, measurable, and achievable

goals, and a realistic time frame for their achievement, the GROW model successfully promotes confidence and self-motivation, leading to increased productivity and personal satisfaction.

Customized And Scalable Corporate Coaching Solutions

Apart from the C-Suite Executive Coaching and Transition Coaching services, we offer a comprehensive suite of solutions-focused corporate coaching services and support that are customdesigned to help leaders at all levels develop and master the relevant competencies, skills and behaviors that are required to navigate successfully in today’s complex, disruptive, digital-driven and ever-changing business environment.

While each executive coaching engagement is tailored to the leader’s (coachee) unique situation, our ‘A.D.A.M.™’ methodology is anchored in adult transformational learning and behavior theory, active and experiential learning, and guided practice. We partner with relevant stakeholders to identify a leadership coaching plan that is outcomes-focused and measurable.

Our suite of corporate coaching programs includes the following:

  1. Virtual Coaching: Our proven expertise in executive coaching translates online. Available anytime, virtual coaching provides leaders access to support and development, even outside of traditional business hours. This is increasingly a preferred option by organizations right now to support their leaders to manage immediate challenges and explore solutions to critical questions that will shape the post-pandemic “new normal”. Virtual, not impersonal where we offer an individualized virtual coaching experience that gets results, yet maintains a human touch and personalized feel.
  2. Group & Team Coaching: In Group Coaching, our coach will facilitate the uncovering and utilizing the knowledge of a group of leaders who have been brought together by a common theme or set of challenges. The coach will help them use this collective knowledge to achieve their individual goals. Whereas in team coaching, the coach role involves the art of facilitating and challenging an existing team to maximize its performance and build high performance and strengthen productivity. When team coaching is embedded into teams, they learn to hold each other accountable, become self-managed and able to thrive in the challenging disruptive workplace of the future.
  3. Managerial Coaching: We offer a range of options to develop the leader’s coaching competence and leveraging coaching as a performance management tool, create a shift from a ‘command and control’ approach to a more effective, engaging and inspirational leadership style resulting in better communication, reductions in crises and conflict, meaningful employee engagement, more productive work performance and improved business results. By immediately applying the learned concepts with direct reports, peers and colleagues an an-organization wide coaching culture emerges.
  4. Coaching Certifications Programs: Internal Coach Certification is a rigorous and rewarding 3-6 month experiential learning program that is customized to the needs of the organization. This intensive and highly experiential learning program promotes a coaching culture by equipping an internal team of leaders with a robust set of coaching skills allowing them to coach internal leaders in short term engagements. The participants will learn to coach well, integrate those skills into their “day job” and recognize opportunities for development in others and develop the skills to improve talent retention and loyalty scores resulting in strengthening the leadership pipeline with enhanced productivity and profitability.
  5. Reverse Mentoring Programs: We partner with organizations to design and implement the conventional mentoring programs for high-potential employees which remains one of the greatest resources available for their development them. In recent years, we have uncovered
    that the success of digital transformation within organizations, is sometimes less about the organization and the market as a whole than it is about the people who adopt data and leverage technology for better business results. Reverse mentoring or also known as “upward mentoring” is a great way for senior leaders as the primary learner to learn data and technology skills from younger team members, many of them digital natives, to advance their skills and improve outcomes for the organization.

Introducing our Certified Chief Master Executive Coach

What Our Clients Say About Us - Testimonials

“Prof Sattar Bawany can quickly get to the core of issues and have an extensive set of actionable recommendations. Working with him has amplified my strengths and addressed my key development areas. Each coaching session has left me with valuable insights and new leadership strategies I could implement immediately which include new approaches to difficult conversations to new ways to inspire my team.

Whatever my business challenge may be, he has been able to understand my perspective, point out opportunities to expand my impact as a leader and give me custom practices to do so. His style is a perfect balance of empathy and being able to challenge my implicit assumptions leading to not only improving my leadership effectiveness but also making me reflect in new ways on my relationships outside of work as well.”

“Working with Prof Bawany as my Executive Coach was a game-changer! He has been an incredibly transformative experience that has had a profound impact on both my professional and personal life. Prof Sattar provided me with the support and tools that I needed to navigate through these uncertain times successfully. His coaching style was both insightful and motivating and has helped me develop a clear vision for our sales strategy. Through his guidance, I gained the confidence to lead my team effectively and inspire them to reach new heights.

His coaching expertise helped me and my sales team refine our sales processes, improve communication, and boost overall team morale. We were motivated by his passion for sales and his ability to share practical and proven techniques. Through the coaching engagement, I have been able to develop a more focused and results-driven approach, which resulted in a significant increase in sales revenue and we managed to exceed our sales targets consistently and develop long-lasting relationships with our clients.”

“The practical case studies and important lessons you impart across the intensive modules; together with the systematic and fact-based approach of the programme, allow for a deep understanding of the best practices and the pertinent leadership practices that can be immediately applied to our daily work. The learnings are not just critical to our organisation’s digital transformation needs, but also each participants’ professional and personal leadership development.

I would recommend CEE and DLI for any organization looking to develop its senior leadership team. The lessons are practical and the learnings profound. The programme has put us in good stead to deliver on our responsibilities as leaders; as we push forward through challenges and embrace new opportunities that the digitally charged era of Industry 4.0 offers us.“

“As my Executive Coach, Prof Sattar Bawany has quickly become a confidant who I could trust to give an open and very honest assessment of my strengths and areas of development, advice on how a senior leader needs to position himself, and insight into the myriad of insurmountable challenges both current and yet to be encountered. His sound advice on how to resolve issues at the board and senior management level, how to implement these changes, and coaching on how to build relationships and drive focus in the company were excellent. The result was an increase in self-confidence and a sharper focus on what can make a difference to the business.

Prof Bawany acts as a dynamic sounding board, not merely reflecting thoughts and ideas but challenging them and subtly molding them in such a way that woolly uncertainty is transformed into crisp focus, backed by the confidence that the way forward is both achievable and enhancing for both myself as the coachee and the organization.”

“Based on our various interactions and mentee feedback, it is amply clear that the engagement was highly value-adding regarding self-reflection about leadership styles and learning techniques to adapt them based on different people and situations. Your open, honest, direct style of interaction has been very helpful in quickly gaining relevant insights. At the same time, your support in sharing and applying critical tools to manage different levels of influence and impact has also helped shorten the learning curve in the coachee’s leadership development journey. I am very confident that this c-suite executive coaching engagement will help immensely in driving incremental value not just for the c-suite leader’s contribution to march confidently towards driving and delivering AstraZeneca’s bold ambition to make more meaningful difference to many more Indonesian patients with our innovative science and medicines.

I would highly recommend your service to anyone keen on tailored c-suite executive coaching engagements for senior leaders who need to hone their leadership style to manage the emerging complexities in today’s uncertain business and people environment and drive exceptional results. Thanks again for your deep commitment and support.”

“You have provided me with the understanding and tools to make informed decisions about my future, particularly in managing key relationships and the future of our business. Your guidance, through a process of diagnosis and prompting focus on solutions to problems, especially in managerial leadership challenges, has enabled me to be more effective in my current and future leadership roles. Your support has been instrumental in the improvement of my effectiveness in interactions with my employees, peers, and senior management team. In my interactions, you have been able to demonstrate an uncanny ability to quickly identify the salient points of any situation and partner with me in formulating a strategy to achieve the best possible outcome. I was able to quickly develop a plan to achieve my desired results. These strategies proved highly successful, enabling me to focus more of my time on driving the business.

We would without qualification recommend you as an outstanding CEO Executive Coach to any professional and business leaders who would like to transform their lives and achieve their leadership purpose and values.”

“Your coaching engagements were holistic, and I believe succeeded in bringing out the best in me as a leader and in the team that I am entrusted to lead. Your technique is a combination of years of intensive research and experience as a CEO yourself. It was overwhelming at times, but it helped provide the support and guidance I needed to be an independent leader and to take charge. I have now, the resources that you have kindly shared with me as a refresher and reference. I am grateful that you remain supportive of my personal goals to improve further and become a great leader as well as a better person. Your dedication, commitment, and support go beyond a conventional coach, in my view.

All business leaders and organizations require a coach with impeccable qualities to navigate a disruptive and possibly destructive environment each day. I had the privilege of having you as my coach. Regardless of what it takes, you never swayed in your commitment to achieving our goals, which is to transform us into great leaders. As such, I would not hesitate to recommend you as an Executive Coach to any business leaders or organizations looking to perform at the highest level and enhance their leadership capabilities.”

“Prof Sattar Bawany’s coaching style was very engaging, and the sharing of your in-depth knowledge of leadership made the sessions very authentic and helped me understand my leadership style. You were incredibly insightful on the skills I need to acquire and improve to succeed as an executive leader. I appreciate your availability to be a sounding board for complex and strategic decision-making when challenging changes occur in my hospital. It sharpened my strategic thinking and improved my articulation of thought processes and stakeholder management.

I have benefitted immensely from your coaching and have been using these skills to enhance the care I provide for my staff and patients. I pray that you will continue to bless and inspire new executive leaders with your coaching abilities to be incredible leaders and contribute to making the world better for all.”

“The highly customized CEO Executive Coaching program helps the coachee to perform and transform, rising to the challenges of today and maximizing the future opportunities facing the organization. You have been able to draw on the richest portfolio of assessment tools and combine proven methodologies with a highly tailored approach to meet the needs, expectations, and preferences of the coachee. It’s a powerful combination that gives you an unmatched ability to enhance the coachee’s leadership effectiveness.

It is undeniable that your flexible and objective approach, with the right balance of support and challenge, enabled the coachee to see a clearer path both in solving leadership issues and achieving her leadership and professional development goals.
We would without qualification recommend you as an outstanding CEO Executive Coach.”

“As a former Chief Operating Officer, I found that the experience and insights gained during our C-Suite Executive Coaching engagement have successfully brought out the best leader in me to guide my team in performing their role with high motivation and clear goals. Today, as the Group Chief Financial Officer of Pos Malaysia, I find myself well-equipped and prepared to face any challenges in managing the people as well as stakeholders, especially during the current economic situation.

No doubt the intensive research, resources, and vast coaching experience have contributed to my leadership effectiveness, and it is creating a chain of positive reactions throughout the organization. As such, I would highly recommend Prof Sattar Bawany as an Executive Coach to any organization that is looking into enhancing its leadership capabilities and developing and transforming its senior management team from ‘good to great’.”

“I would like to take a moment to show our appreciation for the excellent work done throughout the delivery of the workshop “Developing High Performance Leadership”. Our company and our brand are committed to delivering exceptional customer service. Our passion for excellence has been complemented perfectly well with the management concepts and the applications done during the three days course. You have successfully sent across our team the importance of leadership effectiveness on organizational success and taught the team how to develop Emotional Intelligence, which is also in line with our internal training on the importance of Emotional Intelligence as a crucial element to deliver the best service to our guests. The split sessions and the personal follow-ups done have been highly effective. Your commitment to the objectives originally set has translated into an engaging and positive course that had a very satisfactory impact on the team. I have only received positive feedback from the team, it was a great learning experience for all of them.”

“I am pleased to share that we have received very positive feedback from the participants for the 2 workshops for our Singapore Management Team. Generous amounts of information were shared, as well as dialogues for brainstorming sessions. Everyone had a refreshed outlook at different leadership styles and there was a lot more collaboration. In terms of delivery style, they felt that the facilitator was engaging and the programme was well structured. It also provided relevant tools and knowledge that can be applied in their respective business and professional situations scientifically and practically. Overall, the programme exceeded their expectations. Thank you for contributing to the development of our team and I look forward to future collaboration with you in terms of our learning needs.”

“All of a sudden, a deadly pandemic is at the centre of unprecedented worldwide disruptions. Inadvertently, the Covid‐19 has left organisations with little or no choice but to take the big leap towards digitalization. Prof. Sattar Bawany’s latest book on ‘Leadership in Disruptive Times’ is a timely sequel to his first publication, ‘Transforming the Next Generation of Leaders: Developing Future Leaders for a Disruptive, Digital‐Driven Era of the Fourth Industrial Revolution (Industry 4.0)’. In his latest offering, Prof. Bawany recognised the need for organisations to include digital leadership competencies for them to successfully implement transformative initiatives in a highly disruptive environment. He also examines the attributes and competencies of disruptive leadership as they maneuver through the disruptions caused by the Covid‐19 and the post-pandemic digital transformation in meeting the needs of the new normal. In developing successful organizational leadership in the new world order, this book provides valuable guidance and direction on the future way forward.”

“My congratulations to Professor Bawany for his new books, Leadership in Disruptive Times. This is a significant book, and its theme is overdue, particularly when severe disruptions are brought about by the recent Covid-19 pandemic. When times are good, solutions often come easy and straightforward. However, when rapid changes brought about by unexpected disruption, it is not clear if a solution even exists, let alone a good one. It takes an exceptional leader who has experienced disruptive times before to offer us insights and visions to move forward, and quality to be an effective leader. Readers will benefit enormously from Professor Bawany’s new book, and it is my firm belief that this pioneering book will be acknowledged as classic textbook/reference in leadership in disruptive times.”

“Based on the feedback from the C-Suite leaders, as well as from my observations as the CEO and Sponsor, both CEE and you as the Coach have exceeded our expectations for such a coaching engagement.

Today, the C-Suite leaders have someone they can talk to, discuss facts with, and get clear, concise, “right-on” feedback that they can take and immediately implement. Your advice is always spot on! They have learned to have confidence in your counsel because it works. Both CEE and your approach is all about results and relationships and keepsthem focused on these high leverage areas. Your invaluable insights come from the rare combination of being a seasoned and successful global executive development practitioner, having solid academic credentials, and a strong track record of coaching and consulting experience as evidenced by others that you have helped.

We would highly recommend you as an Executive Coach to any organization that would like to transform their senior leadership team and developing a next-generation leadership pipeline”

“The workshop attendees found that the program provided a clear understanding of high-performing team, best practices and practical strategies that they can implement at the workplace. The interactive nature of the program engaged attendees to be involved in their own learning experience through various activities from self-reflections to team dynamics.

Through the interaction, attendees were able to internalize the characteristics of the High-Performing Team elaborated in the excellent SCORE™ Framework, enhance critical thinking and disengage what has hitherto been obstacles to be a high performing team.

Thank you again for such a thoughtful and excellent learning experience!”

“The College of Human Resource Management (CHRM) located in Nairobi, Kenya, Africa would like to express our sincere gratitude to you for your excellent facilitation at the Board Essentials Program. Your presentation on ‘Leading the Board through Times of Disruption and Crisis’ was highly informative, exciting, engaging and truly enlightening. You were able to use relatable case studies that the trainees will apply relevance to, in their professional endeavours. Your Training method accompanied by your enthusiastic and energetic approach provided a perfect learning environment during this session.

We are grateful for your time and we can confidently say that you delivered beyond our expectations and we will not hesitate to work with you on similar training in future.”

“You had successfully helped to communicate to our members the processes, issues, and challenges of managing digital transformation in organisations especially in the context of post COVID19. Many of our members had conveyed their sincere appreciation for such a unique opportunity to join and participate in the webinar and to hear from a distinguished speaker. Your ability to simplify a complex subject is truly admirable. The active engagement that ensued is a testament to the success of the webinar.

The presentation and interaction thereafter were engaging, demonstrating the broad knowledge of strategy and management expertise that you possess which could be brought down for practical application to small and medium-sized companies. We are also very grateful for your generosity to share vast numbers of quality corporate examples and experiences. The disruptive digital mindset is now firmly embedded in the members who had attended the webinar. Thank you for contributing to the development of our SICCI members and I hope there will be a future opportunity for the Chambers to engage your services once again.”

“I would like to extend our sincere appreciation for your sharing. It is highly relevant, thought-provoking and was well-received by our members, many of whom are professionals and business leaders. The Q&A session was dynamic and intense. I am certain that our members have benefited tremendously from this sharing.

The primary takeaway from the session is how to prepare for a prolonged adjustment to the current COVID-19 pandemic and how leaders can be prepared to make the necessary shift in the manner they are leading and engaging the team in the “new normal” of the post-pandemic workplace. The case studies and examples used during the session were also useful.”

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