06 - 18 MAY, 2023



Today’s business challenges demand strategic, responsible and ethical executive leadership and unfortunately “leadership” is nothing more than an industry buzz-phrase, unless it saves time, cost, or labor, or it improves quality, enables growth, or develops a new competitive advantage. The governed factors that have the power to make or break today’s businesses are; Trends, Change, Strategy and bottom line.



IESE Business School


Senior Consultant
Franklin Covey


Deputy Vice Chancello
Asia Pacific University


London Strategy Centre, UK


Executive Development Director
Cranfield Executive Development, UK


Advanced Instructor


Visiting Faculty
Cranfield Executive Development, UK

Global Academic Committee


7-8 MAY Operational Excellence

Prof. Philip Moscoso, IESE Business School, Spain
In this module we are going to cover how companies win over competitors by developing operational excellence, building agile supply chains and creating ecosystems with customers and suppliers to jointly beat competition. The objective of this Module is to learn from the best companies in the world how are they managing their operations, when and how to implement those approaches and the challenges you are going to face in the journey.

We will cover three distinct areas: lean operations and beyond, developing agile supply chains and creating superior operation processes across customers and suppliers. In terms of business sectors, we will cover manufacturing (Harley Davison), retail (Zara) and services (Novo Nordisk Engineering). The sessions will also give participants the opportunity to exchange their rich experiences in different fields of business, functions and levels.

9 MAY Digital Transformation

Prof. Dr. Murali Raman, Deputy Vice Chancellor, Asia Pacific University
We are living in the era of IR 4.0 – characterised by digitalisation and the economics of disruption. On a global scale, corporations are facing massive challenges and opportunities brought about by digital disruption.

Lifestyles have evolved and changed while corporate strategies need to be transformed. Old business models have been made irrelevant in many industries. Employees need to keep themselves relevant or face the consequences of being replaced by either more competent, knowledgeable and agile staff or artificial intelligence for numerous tasks. Failure to track, closely monitor and adapt technological changes could lead to the demise of even highly successful enterprises.

Key Takeaways:
The need for digital businewss transformation – Why transform?
Best practices in embarking their respective digital transformation journey – How to transform?
The pivotal role that Design Thinking can play in the context of driving transformational change in the

10 MAY Leading Through Change

Dr. Mustafa Galal, Prosci Advanced Instructor
Prosci Advanced Instructor I ICF Board Member I KPI Professional I ATD Facilitator I L&D Consultant
Change is constant in all aspects of our lives. Everywhere around us like; technologies, processes, people and ideas often change and influence the way we do everyday tasks and live our lives.
Change management competency is very important in our professional world today, as organizational change is the rule rather than the rule Exception.

Leading Through change will provide participants with clear understanding on why & how change occur and how to lead a successful change initiative.
Also, the workshop provides ground-breaking implementation tools to participants that help is making changes smoother and better accepted.

Key Learnings:

  • Understand the personal journey of change for everyone
  • Develop an effective change management strategy
  • Learn how to use individual drivers of change effectively
  • Development of a change management and communication plan
  • Identify enabling roles in change and how to activate them
  • Develop Change management plans to lead people side of the change and facilitate change effectively

11 MAY The 4 Disciplines of Execution

Mr. Sherif Selim, Franklin Covey, USA
The 4 Disciplines of Execution is a proven formula by FranklinCovey which enables leaders and their teams to reach goals and break through to higher levels of performance. The 4 principles are:

  • Narrowing focus on the «Wildly important goals» of the organization.
  • Acting on lead measures.
  • Keeping a compelling scorecard for performance.
  • Creating a cadence of team and individual accountability.

In this one-day session, leaders will be able to:

  • Examine their leadership paradigm and identify what makes leaders and organizations “great”
  • Clarify the difference between “stroke of the pen” and “behavior change” strategies
  • Identify the execution gap in organizations
  • Understand the 4 Disciplines of Execution methodology
  • Identifying the Wildly Important Goal in the light of respective organization’s strategy / strategic pillars
  • Identify the fewest behaviors / actions to help teams leverage their efforts towards achieving the WIG
  • Learn the basic guidelines to develop compelling scoreboards
  • Put in practice key leadership skills to create team accountability

13-14 MAY Strategic Leadership

Mr. Lester Coupland, London Strategy Centre, UK
Leadership is key to stimulating innovation, driving change and delivering results in an increasingly competitive and complex business environment.

This module will stimulate you to think about your contribution as a leader, whatever your role and level in the organisation. During these 2 days of interactive sessions, we will help you to lead strategy, including the inevitable organisational politics that accompany this process, as well as lead teams and drive change.
We will use an approach that helps you look at your own leadership approach, followership, networks and responding to complex problems.

15 MAY Strategy in the Digital Context

Dr. Imran Zawwar, Cranfield School of Management, UK
Digitization is revolutionizing the markets and redefining the rules of competition, it is transforming the way business is being performed today. Although the long-term impact of a digital revolution promises a bright future, the process is far from being linear and several businesses are at the risk of falling behind.

This situation poses a challenge for the executives who need to carefully plan their strategic response to the digital disruption. The question is; if the competitive advantage lies in strategic planning, why do we spend so little time strategizing and all the time on technology?

This session provides an interesting debate on this question and offers tools and concepts that will help the participants to develop a strategic response which can turn digital threats into opportunities.

It will facilitate the participants to leverage digital opportunities to create competitive advantage and improve performance.

16-17 MAY Innovation Design Thinking

Dr. Imran Zawwar, Cranfield School of Management, UK
The aim of this programme Innovation Design Thinking is to provide executives with a broad-based view of innovation as a strategically important capability that requires co-ordination across all functional areas of an organisation.

As a result of attending this interactive programme participants will be able to analyse the existing innovation system operating within their own organisation and identify the system’s strengths and limitations. Based on this analysis they will be able to develop practical steps for improving the system based upon a rigorous and constructive critique of the system.

At the heart of this programme are approaches that facilitate creativity and brainstorming ideas. These incorporate principles of design thinking and promote a design thinking mind-set, which is in contrast to an analytical mind-set. The difference between the two is that the former supports intuitive reasoning, while the later follows the linear principles of traditional data driven planning and attempts to extrapolate the past in its effort to predict the future.

The programme would be delivered in a sprint style comprising of several sparring interactions with the participants in order to develop and support the respective project ideas.

The PALM Characteristics

  • Interactive sessions presented and moderated by international and regional public sectors leaders, consultants and recognized figures.
  • Innovative methods and use of proprietary frameworks
  • Strengthen business acumen in core areas
  • Gain more insights through real case studies, simulation games, facts and well-studied models.
  • Ideal utilization for gathered data and details.
  • Local adoption for next minute action with customized content.

Key Takeaways / Why Attend

  • Advance your strategic decision making capabilities
  • Learn how to move from mastery of one focused area to success in a broader role.
  • Learn the latest trends on the leadership best practices from the world’s top-notch leaders.
  • Explore the workable tools with just-to-fit solutions.
  • Be the change; develop the leadership and change management skills to embrace innovative solutions
  • Measure the value, impact and ROI of today’s learning methodologies
  • Find answers to all your questions, challenges and business pains.
  • Understand how market leaders are stunningly leading; internationally, regionally and locally.
  • Meet all your peers, speakers and sponsors in just one Networking Coffee Break! This speed networking session will introduce you to educators, innovators subject experts and decision makers.
  • Knowledge share among other similar workgroups and across various.
  • Create a strategic plan to transform your PALM knowledge in to action when you return to work.

Extended Benefits

  • Free Webinars (Pre/Post Program)
  • Pre-Program Online Assessments
  • One-on-One psychometric assessment and coaching
  • Participate in a range of group activities
  • Be inspired by mind-expanding talks from renowned keynote speakers
  • Build valuable relationships with decision makers and subject experts from across the globe
  • Media Public Speaking and Presentation Skills
  • Free Medical Check-up
  • Madinah Field Trips and Islamic History Museum

Who will you meet

Top executive management from 20+ Industries (private and public sectors) including:

  • Chairmen and Board Members
  • Senior Business Executives
  • CxOs
  • Department Heads
  • Regional Managers
  • PD and Training Managers
  • Decision Makers and Business Owners
  • HR Managers





Total Graduates


Participanting Countries


Avg.Program Evaluation




of participants have 10+ years experience


of participants holding post graduate degrees


Prices Excluding 15% VAT Including Accommodation Excluding Accommodation Conference Day
Full Program 1 Week Full Program 1 Week
Individual $ 11,000 $ 6,000 $ 9,500 $ 5,300 $ 500
Group Discount 5+ 10%


  • Program Registration Fee
  • All Program Related Certificates
  • Full Accommodation at Five Star Hotel in Madinah Including: Bed and Breakfast
  • Lunch & Coffee Breaks & Dinner
  • Complimentary Umrah (applies to international participants)
  • One-on-One psychometric assessment and coaching
  • Access to extensive readings of selected publications, books and reports
  • Free Medical Check-up
  • Madinah Field Trips and Visit to Islamic History Museum & Madinah Cultural Dinner