Digital transformation is the key to business competitiveness in a changing and increasingly demanding marketplace. However, for this transformation to be successful, the right corporate culture is needed to promote innovation and creativity within organizations.
Digitalization is rapidly changing the way companies operate and create value in the era of the Fourth Industrial Revolution. The emergence of technology-centered business models is also challenging established organizations to reimagine and reinvent themselves to remain relevant to the marketplace. Digital readiness is of great importance today as it seems that while many organizations are either experiencing or expect to experience some form of significant digital disruption, few appear genuinely prepared.